Open to work Arizona, USA Since age 13
Team Ares LLCGKHT ExoticsROTN

GarrettLeake

Brand Director · Creative Director

Started streaming on Twitch at 13, founded an esports org at 16, then ran Team Ares as owner and CEO — sponsorships, merch, creative, and a creator network that hit 277 million views in a single month and over a billion views combined.

The Team Ares story Hire me

About

Built from the community up

I didn't come into brand work from an agency. I came in from the other side of the screen — as the streamer, then the manager, then the owner signing the sponsor.

I started streaming on Twitch at 13. By 16 I'd moved into management and founded my own esports team, which was later acquired by Team Ares — where I became an owner and CEO.

At Ares I owned the business side end to end: sponsorship sales and management, the sponsor deck, every advertisement and merch drop, and the creative direction behind the brand. The org grew to a channel of over 100K subscribers, a Shorts channel over 60K, 30K+ on X and 100K+ on Instagram, with a creator network that peaked at 277 million views in 30 days — over one billion views combined.

Today I work as a brand and creative director — bringing that same operator's view to partnerships, identity, and content that actually moves numbers.

Age 13
Twitch streamer

Learned the platform, the audience, and what makes a community stick.

Next
Talent management

Managed creators and ran the business behind them.

Age 16
Founded an esports org

Built and led my own team until it was acquired by Team Ares.

Team Ares
Owner · CEO

Head of Business, Sales & Event Manager, brand and creative direction.

Case study

Team Ares

A worldwide marketing, apparel, and entertainment organization headquartered in Scottsdale, Arizona. Fortnite roots, a creator network across YouTube, TikTok, Twitch and Instagram, and a brand that people actually wear. Read the full Team Ares case study →

277M
Views in 30 days at peak
177M YouTube · 94M TikTok · 4.8M X
1B+
Combined views, all-time
Across the Ares network
17.6M
Combined network followers
8.2M YouTube · 9.1M TikTok
6%
Average engagement rate
Across all platforms
4.4M+
TikTok likes, Ares channel
10% engagement rate
6.9M
Top Short views
"I Bought Team Ares!"
218K
Top video views
Single upload, main channel
YouTube
111K
subscribers · 20 videos
TikTok
270K
followers · 233K views / 30 days
Instagram
134K
followers · 10K avg views / reel
X
31K
followers · 554K impressions / mo
Twitch
9.5K
followers · 450 gained / stream
Team Ares pitch sheet: 277,478,220 views in the last 30 days, 17,620,015 total followers, recent brand partners

From the pitch sheet

The one-pager I sent brands. Every number here came from the creator analytics sheet I kept for the roster — updated monthly, broken out by platform.

76/24
Male / female audience
54%
Aged 18–34
US · UK · CA · AU
Top locations
25+
Creators tracked

Sponsorships & partnerships

Deals I sourced, sold, and delivered

Sponsorship was my lane. I built the deck, priced the packages, ran the outreach, and made sure every activation shipped — streams, custom creator ads, tournaments, giveaways, and merch tie-ins.

Brand partnersSCUF GamingEpic GamesSamsungAXEExitLagNXT LVLRematch.GGArrivant
NXT LVL Gamer Shots
Presenting sponsor of the 2022 #ClaimTheThrone Recruitment Challenge. NXT LVL paid for the event, funded a $1,000 + gaming PC prize, and shipped 25+ product packages to contestants — free product seeded straight through the Ares audience.
2022 · Paid campaign
Campaign video ↗Winner reveal ↗
ExitLag
Official partnership. Route-optimization software integrated across Ares creators and community streams, with an affiliate program run through the roster.
Oct 2023 · Partnership
Announcement ↗
Rematch.GG
Ares × Rematch $2,500 NAE Duos Cash Cup — a sponsored Fortnite tournament run through the Ares Discord.
Jan 2022 · Tournament
Announcement ↗
TwitchCon
Brought the Ares roster to TwitchCon San Diego — in-person creator meetups, content capture, and partner networking.
Oct 2022 · Event
Recap ↗
We want YOU to join Team Ares! (Free PC & $1000) — YouTube thumbnail

Campaign

#ClaimTheThrone Recruitment Challenge

A multi-week open tryout turned into a content engine: live streams, YouTube videos, TikToks and Shorts, all wrapped around a sponsor. "We want YOU to join Team Ares! (Free PC & $1000)" was the launch video; the recruitment Short cleared 6.9M views.

$1K + PC
Prize, funded by NXT LVL
25+
Sponsor packages shipped
6.9M
Views on the top Short
Full campaign case study →Watch on YouTube ↗Winner announcement ↗
Ares × Rematch.GG cash cup teaser — poster frame

Tournament

Ares × Rematch.GG $2,500 Cash Cup

A sponsored NAE Duos tournament run through the Ares Discord — Rematch.GG put up the prize pool, we produced the teaser, ran sign-ups, and hosted the bracket. 15-second launch video above, produced in-house.

$2,500
Prize pool
NAE
Duos · Fortnite
Jan '22
Event
Post on X ↗

Previous packages we sold

From the Team Ares sponsor deck — built and pitched by me
$4,999
Team Ares
5 custom creator ads · 2 shoutouts · 2 live-stream activations
$19,999
Team Ares + Creators
20 custom creator ads · shoutouts from 20 creators · 10 stream activations
$74,999
Awareness campaign
100 creator ads · 100 shoutouts · logo + bio placements for a month

// Individual creator placements ran $125–$7,000 per ad and $150–$200 per stream hour, priced off a rate card I maintained for 15+ creators. Every package was negotiable.

Apparel & drops

Merch I designed, dropped, and sold

Four Ares collections from concept to sell-through — product, mockups, campaign creative, the store, and the drop marketing around each one. Tap any piece to see it full size.

Merch collection teasers Three drops · produced in-house · click to play

God of War drop teaser — poster frame

"God of War" drop teaser

Launch video for the June 2021 drop · 22s

Post on X ↗
Art of War collection teaser — poster frame, the chest-logo tee between two red bars

"Art of War" collection teaser

Launch video for the October 2021 50K drop · 15s

Post on X ↗
Claim the Throne merch teaser — poster frame

"Claim the Throne" merch teaser

Launch video for the 2022 collection · 34s

2022

Merch previews Four collections · tap any piece to see it full size

"God of War" drop Jun 2021 · Red, Gold & War editions

God of War drop — three hoodie back designsDrop graphicLaunch creativeThree hoodie backs
God of War hoodie, War edition, backHoodieWar edition
God of War hoodie, Red edition, backHoodieRed edition
God of War hoodie, Gold editionHoodieGold edition
God of War tee, Red editionTeeRed edition
God of War tee, Red edition — chest print: red Ares mark with a white spartan outline, ©ARES 2020Tee frontRed · chest print
God of War tee, Gold edition — chest print: ARES [2021] wordmark with the drop credit lineTee frontGold · chest print
God of War tee, War edition — front print: spartan illustration in a Greek-key frame with the God Of War scriptTee frontWar · front print

"Art of War" drop Oct 2021 · 50K subscriber drop · sold out · Post on X ↗

Art of War hoodie, frontHoodieFront
Art of War tee, back printTeeBack print

"Claim the Throne" collection 2022 · Crown & Sword lines · hats · jerseys

Claim the Throne store hero — Team Ares since 2020Store heroCampaignStore landing creative
Crown hoodie, front — Crown crest on the chestHoodieCrown · front
Crown hoodie, backHoodieCrown · back
Sword hoodieHoodieSword
Sword tee — Team Ares chest badgeTeeSword
Crown teeTeeCrown
Team Ares dad hat, blackHatDad hat
Two Ares members in the Crown tees from the Claim the Throne collectionIn personCrown tees on the team
Two Ares members wearing the 2022 collectionIn personCollection on the team
Ares members in the 2022 collectionIn personShoot day

2023 drop The ARES wordmark tee · vintage wash · sleeve marks · plus the "Ares Uprise" sweatshirt and sticker designs

2023 Team Ares tee, front — vintage-washed black with the ARES wordmark on the chest and three Ares marks down the sleeve2023 teeFront
2023 Team Ares tee, back — large tone-on-tone Ares mark2023 teeBack
2023 tee chest print — the ARES wordmarkDetailChest print
2023 tee sleeve print — three stacked Ares marksDetailSleeve marks
Ares Uprise sweatshirt mock, purple with chest and forearm printsSweatshirtUprise mock
Stoicism vintage tee mockTeeStoicism
Ares Uprise shield stickerStickerUprise shield
Bloody Ares mark stickerStickerBloody mark

Brand & graphics

The visual side of Ares

Three identities I directed — the December 2021 revamp that put the Ares mark on a red-and-black Parthenon world, the 2022 revamp with a full stream and social kit, and the 2023 rebrand. Headers, avatars, overlays, milestones, announcements, and the sponsor deck.

December 2021 revamp Profile · X header · YouTube banner · wallpaper — the "God of War" era look

Team Ares December 2021 X header — white Ares mark over a dark textured Parthenon skyline with red streaks, 'God of War' Ares and teamares.ggHeader · 3:1SocialX header — "God of War" Ares
Team Ares December 2021 profile picture — white Ares mark in a red ring over the textured Parthenon backgroundAvatar · 1:1IdentityAres mark, red ring
Team Ares December 2021 wallpaper — the Ares mark embossed across a dark gradientWallpaperEmbossed mark

2022 revamp Profile · headers · stream kit · templates

Team Ares 2022 X header — Claim the ThroneHeader · 1500×500SocialX header — Claim the Throne
Team Ares 2022 profile pictureAvatar · 1:1IdentityAres mark
Team Ares 2022 YouTube bannerBanner · 16:9SocialYouTube banner
Starting soon stream overlayStream kitStarting soon
Be right back stream overlayStream kitBe right back
10K followers milestone graphic for GioTemplateMilestone post
Happy birthday Takeoff graphicTemplateCreator birthday

2023 rebrand Header · wallpaper · avatar · the ARES wordmark · the 2023 drop — "the start of the next chapter"

2023 rebrand X header, illustrated Greek templeHeader · 3:1RebrandX header — new look
2023 rebrand wallpaperRebrandWallpaper
2023 rebrand avatar — Ares mark over a purple nebulaAvatar · 1:1RebrandProfile picture
ARES wordmark logo — italic white lettering with the Ares triangle mark forming the AWordmark · solidLogo designARES wordmark
ARES wordmark logo — outline versionWordmark · outlineLogo designOutline variant
2023 Team Ares tee, front — vintage-washed black with the ARES wordmark on the chest2023 dropTee — front
2023 Team Ares tee, back — large tone-on-tone Ares mark2023 dropTee — back
2023 tee chest print — the ARES wordmark2023 dropWordmark on the chest

The wordmark is the same logo that sits on the purple rebrand assets and the 2023 tee. See the full 2023 drop in Merch ↗

Announcements & milestones Posted to 30K+ on X

Team Ares × ExitLag partnership graphicPartnerExitLag announcement
Thank you for 30,000 followers graphicMilestone30K followers
Team Ares roster at TwitchCon San DiegoEventTwitchCon 2022
Ares × Rematch.GG $2,500 cash cup teaser frameTournamentRematch.GG cash cup

Sponsor deck & pitch sheets Sales collateral

Pitch sheet 1 — prices for team and creator collaborationsDeckPackages sheet
Pitch sheet 2 — reach, audience, brand partnersDeckReach sheet
Team Ares sponsor deck — cover slideSponsor deckCover
Team Ares sponsor deck — channel analytics slideSponsor deckChannel analytics
Team Ares sponsor deck — packages slideSponsor deckPackages

All nine slides of the 2023 sponsor deck are on the Team Ares case study ↗

Creator network

The roster behind the reach

Ares wasn't one channel — it was a network. Content creators on YouTube and TikTok, streamers on Twitch, all packaged into one sponsorable audience that I tracked platform by platform.

Content creators YouTube · TikTok

JackieZ · 3.4MThatNerdChris · 3.2MLachyz · 1.4MTakeoffSyiniteCobbleKlarque ClintReelHoopsFrankNGiftKinjaSkirvioTopher Leon
143M
YouTube views / 30 days
75M
TikTok views / 30 days
8.4M+
TikTok followers

Streamers Twitch · TikTok

LQWID · 147KKinja · 82KMarine MikeJJA3SaloodzLoserbeamBrotha JadenEvolve JakeJVMafiaRachel
196K+
Twitch followers
668+
Live viewers, all streamers live
4
Stream activation formats

See what our creators had to say about Team Ares Five creators · recorded for the Team Ares site · click to play

Ares Marine Mike, Twitch streamer — creator testimonial about Team Ares, poster frame

Ares Marine Mike

Twitch streamer · 50s

Ares ZeroFactor — creator testimonial about Team Ares, poster frame

Ares ZeroFactor

Creator · 1:06

Ares Lqwid, Twitch streamer — creator testimonial about Team Ares, poster frame

Ares Lqwid

Twitch streamer · 27s

Ares Tray — creator testimonial about Team Ares, poster frame

Ares Tray

Creator · 47s

Ares Spayss — creator testimonial about Team Ares, poster frame

Ares Spayss

Creator · 1:11

Case study

ROTN — Rich Off The Net

An apparel brand I owned and creative-directed from the ground up. One drop, one month, sold out. Read the full ROTN case study →

300+
Units sold in one month
First and only drop — sold out
1
Drop
Hoodie + hat, pre-order
30d
To sell out
Launch to last unit
Rapper Rich Amiri wearing the ROTN sewn hoodie — the campaign shot for drop 001Campaign · photoLookbookRich Amiri × ROTN
ROTN sewn hoodie and trucker hat — drop 001Drop 001Sewn hoodie & trucker hat

Timeline

How it stacked up

Age 13
First Twitch stream

Where the audience instinct started.

Age 16
Founded my own esports team

Recruited, managed, and grew it until Team Ares bought it out.

Team Ares
Owner & CEO, Team Ares LLC

Head of Business. Took over sponsorships, merch, advertising, and creative.

Jan 2021
@OnlyAresYT launches on X

Grew to 30K followers by April 2023 — now 31K+.

Jun 2021
"God of War" merch drop

#AresUprise — Red, Gold and War editions, sold through teamares.gg with community giveaways.

Oct 2021
"Art of War" 50K merch drop

Tee and hoodie released to mark 50K subscribers — sold out.

Dec 2021
The first Ares revamp

New profile picture, X header, YouTube banner and wallpaper — the red-and-black Parthenon look that carried the "God of War" era.

Jan 2022
Ares × Rematch.GG $2,500 Cash Cup

Sponsored NAE Duos tournament run through the Ares Discord.

2022
The revamp + "Claim the Throne"

New identity, full stream and social kit, the 2022 collection, and the NXT LVL–sponsored recruitment challenge. Network peaks at 277M views in 30 days.

Oct 2022
Team Ares × TwitchCon San Diego

Roster on the ground for meetups and partner networking.

Mar 2023
ROTN drop sells out

Launched Rich Off The Net — hoodie and hat, modeled by Rich Amiri. 300+ units gone in a month.

Oct 2023
ExitLag partnership

Official partner announcement across the Ares network.

Oct 2023
The Ares rebrand

The purple world, the ARES wordmark, and the 2023 drop — "the start of the next chapter."

Now
GKHT Exotics

Exotic car rental brokerage across LA and Phoenix / Scottsdale, plus brand and creative direction work.

Now

What I'm running today

Founder · Owner

GKHT Exotics

Exotic and luxury car rentals, delivered to the client — I broker a 45+ vehicle fleet across Los Angeles and Phoenix / Scottsdale and rent out one of my own cars alongside it. "We don't rent cars. We deliver experiences."

45+
Vehicles
100+
Clients
5★
Average rating
Case study →   gkhtexotics.com ↗

Personal brand

@gkht on Instagram

Where I post now — cars, builds, and the business. 20K+ followers, most videos land between 20K and 60K views, and the latest one crossed a million.

20K+
Followers
1M+
Views, latest video
20–60K
Typical video views
instagram.com/gkht ↗

Client work

SYFT

Social and graphics support for SYFT — managing X accounts and producing the graphics behind them, including the @BAYC9797 account.

Open to brand director, creative director, and partnerships roles — full-time or contract.

Contact

Let's build
the next one.

Hiring for a brand, creative, or partnerships role — or need someone who's built and run one from the inside? I'm open to work. Reach out on any of these.

Emailsupport@wolfpog.com X / Twitter@aresgarrett ↗ Instagram@gkht · 20K+ ↗ GKHT Exoticsgkhtexotics.com ↗ Team Ares · YouTube111K subs ↗ Team Ares · X@OnlyAresYT ↗