The short version
I started streaming on Twitch at 13. By 16 I had moved into managing creators and founded my own esports team, which was bought out by Team Ares — where I became an owner and the CEO. From 2020 to 2023 I ran the business side of an org whose creator network peaked at 277 million views in a single month: I sold and managed every sponsorship, built the sponsor deck and the rate card, directed the brand through two identities, and designed and dropped four merch collections. In 2023 I founded ROTN, an apparel brand that sold out its first drop in a month. Today I run GKHT Exotics, an exotic car rental company in Los Angeles and Phoenix / Scottsdale, and I'm open to brand director, creative director and partnerships roles.
What I'm good at
Sponsorships and partnerships. Outreach, decks, pricing, contracts, delivery. I've sold packages from $4,999 to $74,999 and priced individual creator placements off a rate card I maintained myself. Brand and creative direction. Identity systems, headers and overlays, campaign creative, merch from concept through sell-through, and the video that launches it. Operating. I've owned the numbers — creator analytics by platform, monthly — and made the calls that come with running the company, not just the creative.
Timeline
Where the audience instinct started.
Recruited, managed and grew it until Team Ares bought it out.
Head of Business, Sales & Event Manager. Sponsorships, merch, events, brand.
The NXT LVL–sponsored recruitment campaign and the 2022 identity and collection.
Rich Off The Net — one drop, sold out in a month.
Exotic car rentals in LA and Phoenix / Scottsdale. Open to brand and creative roles.
Questions
Who is Garrett Leake?
Garrett Leake is a brand and creative director based in Arizona. He was an owner and the CEO of Team Ares, an esports and creator organization, from 2020 to 2023; founded the apparel brand ROTN (Rich Off The Net) in 2023; and founded GKHT Exotics, an exotic car rental company operating in Los Angeles and Phoenix / Scottsdale.
What does Garrett Leake do?
Brand direction, creative direction and sponsorship strategy. At Team Ares he sold and managed brand partnerships (SCUF Gaming, Epic Games, Samsung, AXE, ExitLag, NXT LVL), directed the brand and every merch drop, and ran events. Today he runs GKHT Exotics and is open to brand director, creative director and partnerships roles.
Where is Garrett Leake based?
Arizona — the Phoenix / Scottsdale area. He works with brands and creators remotely and in Los Angeles.